About Multiplication Flip

About

Helping families move from memorization to mastery in math.

Olaseni Fadipe, Ph.D.
Math Educator • Author • The Math Tutor

Multiplication Flip exists to help parents and children build stronger number sense, confidence, and conceptual understanding so math makes sense today and for years to come.

Olaseni Fadipe, Ph.D.

What guides this work

The goal is not simply to get children to an answer. It is to help them understand the mathematics well enough to use it with confidence.

Conceptual Understanding

Children learn better when they understand the meaning behind the mathematics, not just the steps.

Multiple Representations

Seeing ideas in different ways helps children build connections and deeper understanding.

Confidence Building

Small wins and clear explanations help children believe in their ability to learn mathematics.

Parent-Friendly Support

Practical tools and guidance help parents support learning at home without needing to become the teacher.

The Flagship Book

Why Multiplication Flip?

Multiplication should make sense, not just be memorized. When children understand the patterns and relationships behind the numbers, they can solve problems with confidence and think flexibly.

Multiplication Flip gives students a different path through the times tables. It begins with confidence-building facts, then uses what students already know to make the harder facts easier.

The Broader Learning Ecosystem

Why Parent Math Guide (PMG)?

Parent Math Guide was created to help families support math learning without feeling that they need to reteach school lessons or become math experts themselves.

The goal is to give parents clear explanations, practical tools, visual resources, and simple ways to ask better questions at home. PMG helps children build understanding, confidence, and flexible thinking so math becomes something they can make sense of, not simply something they have to memorize.

What you’ll find here

Articles, resources, books, and activities designed to help families build stronger mathematical understanding at home.

Start where your child is

Stronger math begins with understanding.

Explore the resources, books, and learning pathways designed to help children build confidence and make sense of mathematics one idea at a time.